Google Ready To Launch A New Travel Search Site (GOOG)

Google is getting ready to launch a new travel service with data gained in its $700 million acquisition of ITA.

TechCrunch reports that the new travel service will launch in a few weeks and will be integrated with Google Maps, so users will be able to choose destinations on a map and see prices to fly there.

Google will also return search results based on a user’s IP address and search terms — so if it knows you’re in New York searching for beach vacations, it will show flights to Florida — and will include pricing info in search results.

Pricing info, along with predictions of whether prices will rise or fall, has been available on Microsoft’s Bing search engine for a few years now. The prediction info comes from Microsoft’s 2008 acquisition of Farecast… Read More [via sfgate]