Google Instant Pages to speed web search

New feature will predict which page a user will choose and begin fetching its data – even before they have clicked on the link

Perhaps Google should change the wording of its “Guess it for me” button from “I’m feeling lucky” to “I’m feeling psychic”. The search giant has unveiled a new feature that will predict which page a user will choose from a list of search results and begin fetching its data – even before they have clicked on the link.

Designed to shave between 2 to 5 seconds from the overall search query time, “Instant Pages” builds on Google Instant, introduced in September 2010, which produces a page of search results before the user has finished typing their query or pressed the entry key.

Google fellow and search scientist Amit Singhal introduced the new features at Google’s Inside Search event in Mountain View, California.

Instant Pages employs the user’s Google search history together with the relevance of each search result, and around 200 other algorithmic factors, to determine which link they are most likely to click on, and begins contacting the server to load that page in the background as soon as the search results appear… Read More [via guardian]

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