Facebook, Amazon and Zynga backing social Internet ideas

Facebook, Amazon and Zynga said Thursday they have teamed with a top Silicon Valley venture capital firm to create a 250-million-dollar fund for entrepreneurs making the Internet more social.

Kleiner Perkins Caufield & Byers (KPCB) announced the “sFund,” an initiative to invest in new social applications and online services.

“We’re at the beginning of a new era for social Internet innovators who are re-imagining and re-inventing a Web of people and places, looking beyond documents and websites,” said KPCB partner John Doerr.

“There’s never been a better time than now to start a new social venture.’

US cable Internet and television service provider Comcast and Liberty Media are listed among the fund’s investors and strategic partners.

“The Web is being rebuilt around people, and we’re at a point where any app, website, or device can be designed to be social from the ground up,” said Facebook founder and social Internet champion Mark Zuckerberg.. Read More [via physorg]