Korean train commuters embrace virtual grocery store

Korean train commuters embrace virtual grocery store

Grocery giant Tesco has created virtual grocery stores enabling time-poor commuters to shop for groceries using their mobile phones while standing on a train platform.

Hoping to raise the level of convenience for commuters in South Korea, Home Plus — the Korean branch of Tesco  — recently launched a series of the stores on subway platforms making the most of commuter’s smartphones.

The virtual stores, constructed from large backlit billboards, displayed images of all the items one would expect to find in a standard Home plus shop.

QR codes were then placed next to the image of each product, enabling smartphone equipped commuters to automatically add the merchandise to their virtual basket by scanning the code.

The total order was then delivered to the commuter’s door once they returned home from work.

During the campaign Home plus online sales increased by 130%, with over 10,000 customers trying the stores.

According to Home plus, Korea is the second hardest working country in the world, making the need for a convenience-focused solutions particularly pressing.

Any idea that saves people time and effort, however, is ripe for adaptation anywhere… Read More [via insideretailing]