Polar Loop wristband tracks activity, exercise and sleep

Polar Launches Polar Loop: A Smart, Stylish and Highly Accurate Activity Tracker

New smart bracelet is first to combine activity tracking with heart rate monitoring to guide users to a more active and healthy lifestyle

LAKE SUCCESS, N.Y., Sept. 17, 2013 /PRNewswire/ — Polar today announced Polar Loop, a stylish activity tracker in the form of a smart bracelet, which tracks daily activity and exercise levels, monitors sleep patterns, gives instant motivational feedback and provides alerts to help users achieve personalized daily activity goals. Building on more than 35 years of experience as the worldwide leader in heart rate and fitness assessment technology, Polar Loop brings precision and unmatched expertise to the activity tracker market.

Combined with Polar Flow, a free online tracking service and app for iPhone that automatically syncs via Bluetooth® Smart, Polar Loop provides smart guidance on how to improve health and wellbeing by making small changes in daily activity. Designed to be worn 24 hours a day, Polar Loop is waterproof and accurately captures all movement and exercise and distinguishes between various levels of activity.

“Polar is a trusted training partner for everyone from elite athletes to those looking to lose weight,” said Herb Baer, Polar USA president. “Polar Loop brings our expertise and insights beyond time spent exercising, providing a complete and accurate picture of all daily activity and underlining the importance of every movement made throughout the day-from running, cycling and weight training to cooking, taking the stairs and walking the dog.”

At the touch of a button, the Polar Loop display shows information about the user’s activity goal and what they need to do to achieve it, as well as calories burned, steps taken and the time of day. The Polar Flow app and web service provides additional analysis and guidance, including illustrative graphics that showcase cumulative daily activity and periods of inactivity. See more at: engadget

Polar Loop tracks activity, excercise and sleep alongside an iPhone app for $109